There are certain people you recognize right away. In a split second, even from a distance, you know, “That’s Gloria.”
And then there are those who make not much of an impression. If you want to be remembered, you need to create your personal brand. Branding your phyical image is one way to do that. Here are some examples:
There was an architect in town who always wore seersucker suits and a bow tie. He was instantly recognized everywhere he went.
There is a powerful woman who always wears brightly-colored professional jackets with black pants and a bold scarf slanted across her shoulder.
There is a marketing man who wears pastel dress shirts and impeccable wool gabardine pants, seemingly straight off the ironing board.
There is the highly-placed City and County manager who always looks rumpled and slightly dingy, yet is extremely attractive to women.
And there’s me. “The minute I saw the hat, I knew it was you.”
Find a style and a brand that suits you. Make an impact!